We empower your objective oriented plan of action designed to leverage the use of mobile technologies such as phones, Apps, IoT and cloud. We help you on your journey to becoming a ‘mobile first’ organisation.

First, we analyse the enterprise to understand its current state of mobility. Then we help transform the company into a mobile first organisation by following these steps:

• Design Architecture, Select Right Technology Stack & Infrastructure
• UX / UI Design Strategy
• Middleware Development Strategy
• Data Security Management Strategy
• Device / App Management Strategy
• Regulatory Compliance Assessment

A user’s experience on the App can be a factor that makes or breaks the App! Building an App is more than just its creation. A lot of emphases is poured on creating the best user experience.

Since a mobile user experience encompasses the user’s perceptions and feeling before, during and after their interaction with an App, we strive to perfect stage of Mobile UX. Organisations cannot afford to miss out on user experience as expectations are high, and the competitors are pushing it to their limits to get it right.

We are experts in creating a computer program or a set of programs to perform the different tasks that a business requires. Our services include:

• Native Application Development
• Hybrid Application Development
• Mobile Web Application Development for Phones, Tablets, Wearables on all platforms – iOS, Android and Windows

One of the crucial aspects of application development is its testing phase. The testing phase ensures that the application performs consistently across all the mobile devices, platforms and networks. Our testing services are thorough, and we test the application across a plethora of devices,covering all that’s needed, plus ensuring that’s the application performs flawlessly and is error free.

We can efficiently integrate different requirements to the mobile application. The integrations can be:

• Multiple Backend Systems
• Messaging Services
• Different Data Sources
• Analytics
• Middleware Applications
• Content Management Systems
• ERP
• CRM
• Payment Gateways
• E-commerce Platforms
• Social Media
• Email Services

Depending upon the target audience and the type of application, your application will be deployed. The implementation can be done through app stores like the Apple App Store, Google play store and the Windows Phone store. Or it can be managed via Mobile Device Management Software. The metrics considered for deployment include:

• Daily Active Users
• Monthly Active Users
• User Lifetime Value (LTV)
• Average Session Length – Foreground & Background
• Retention Rates, Engagement Rates
• In-App Referrals
• In-App Feedback
• App Ratings & Review Analytics
• App Performance Analytics

The tools we use include:

• Google Analytics
• Flurry
• Amplitude
• Kissmetrics
• Mixpanel
• Countly
• Keen.io

Once your mobile App is developed, there is a need for a proper marketing strategy to make sure your application reaches your targeted audience. We help you with:

• App branding, which includes marketing material, App website, etc.
• App store optimisation
• App submission to different review sites, PR sites, blogs, etc.
• App advertising like paid advertising on search engines and social media